Tutti is a vibrant canned cocktail brand created as a celebration of queerness, community, and unapologetic self-expression. Developed as a conceptual brand identity project, Tutti is cheeky, colourful, and full of mischief — designed to turn heads and start conversations.
Inspired by retro pop art, bold 1960s/70s graphic styling, and the playful kitsch of vintage packaging, Tutti embraces maximalism to reflect the joyful chaos of queer culture. Every can is a canvas of punchy colours, playful icons, and fruity flavour names that double as tongue-in-cheek innuendos.
Rooted in pride and positivity, Tutti’s mission is to uplift people in their fruitiness — whether that’s in how they dress, party, love, or live. The brand proudly leans into camp, sparkle, and celebration, making it the perfect drink for festivals, Pride events, rooftop parties, and anywhere else that joy is welcome.
More than a drink, Tutti is a toast to individuality.
Be loud. Be proud. Be fruity.